Tata Punch EV Won by Two Customers in Bhat-Bhateni Festive Campaign

The festive season in Nepal became even more memorable for two shoppers who emerged as grand winners of this high-stakes shopping campaign. Because these customers utilized digital payment methods and met minimum purchase requirements, they turned a routine supermarket visit into a life-changing event.

Table of Contents

1. The Grand Winners
2. Campaign Mechanics & Eligibility
3. The “Digital Dashain” Push
4. Official Partnerships

The Grand Winners

Organizers announced the prize winners on April 27, 2026, naming two individuals who shopped at different Kathmandu outlets.

• Roshani Singh: This Kalanki resident shopped during the festive window and secured the top prize.
• Samita Pradhan: This Patan resident also won through the automated lucky draw system.

Specifically, the system selected both winners from a pool of eligible shoppers who registered their bills at the checkout counters.

Campaign Mechanics & Eligibility

The “Shop at Bhat-Bhateni, Win a Tata Punch EV” scheme successfully drove high-volume traffic during Nepal’s major festivals, including Dashain, Tihar, and Chhath.

• Minimum Spend: Customers needed to make purchases worth at least NPR 2,500 at any Bhat-Bhateni outlet nationwide.
• Entry Method: The supermarket’s system automatically registered bills upon checkout, which made the entry process seamless for customers.
• Validity: This scheme remained active for several months and finally concluded its entry phase in late December 2025.

The “Digital Dashain” Push

Furthermore, a significant aspect of this campaign involved the promotion of digital literacy and cashless transactions. In collaboration with NEPALPAY QR, the “Digital Dashain” campaign offered additional incentives for users who scanned to pay.

• Payment Incentives: Both grand prize winners secured their victory after making festive purchases using NEPALPAY QR.
• Wider Rewards: Beyond the bumper prize, the digital campaign offered TVS Jupiter scooters to lucky winners from each participating outlet.
• Tech Adoption: Consequently, this collaboration between Nepal Clearing House (NCHL) and Bhat-Bhateni successfully encouraged the use of local digital payment rails.

Official Partnerships

The campaign represented a large-scale collaboration between three major entities in Nepal.

1. Sipradi Trading: As the sole distributor of Tata Motors in Nepal, Sipradi provided the Tata Punch EV—a highly sought-after electric compact SUV.
2. Bhat-Bhateni Supermarket: The retail giant provided the physical platform and a massive customer base across its nationwide branches.
3. NCHL (NEPALPAY QR): This organization served as the digital infrastructure partner for the “Digital Dashain” segment of the rewards.

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