The front-quarter profile of the pastel-blue Ferrari Luce all-electric grand tourer showing its smooth cab-forward glass dome.

Ferrari Unveils All-Electric Luce with Radical New Styling

Pronounced “loo-chey” (the Italian word for light), the Luce completely redefines traditional automotive design. Specifically, Ferrari collaborated for five years with the premium independent studio LoveFrom, led by former legendary Apple product-design bosses Sir Jony Ive and Marc Newson. However, this radical aesthetic approach has instantly divided opinion. Because the vehicle abandons the aggressive, sharp…

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